Showing posts with label online. Show all posts
Showing posts with label online. Show all posts

Tuesday, 2 December 2014

Websites of Straw

Well-worded comment about church websites:

If your website looks like it was assembled with wheat straw and baling wire, you may lose guests before they ever step foot on your campus

When people look for a church, they use Google. "If the site is out of date they will assume the same thing about your church." says Ed Stetzer.

He advises that your website really should be:
  • visually appealing and easy to navigate
  • oriented toward non-members rather than members
  • mobile friendly.

We've all seen sites of "straw and wire". These days, there's no reason not to do better.

Monday, 10 November 2014

How to turn away 8 in 10 visitors

We know a church's website is important - if the church is looking to connect with the community. Now we know exactly how important it is.

8 out of 10 people visit your website before attending. They decide in 7 seconds whether or not to stay on your site.

8 out of 10 people visit your website before attending
Some churches work on 'greeting' newcomers that arrive on a Sunday - and that's fine. But if a church really wants to create a good first impression, the website is even more crucial. For 80% of people, the first greeter is not the person at the door - it's that page on your website.

In 7 seconds they decide to stay or go
At first this stat surprised me. 7 seconds seems so short. But then I thought of my own browsing experience. Particularly when googling something. From a list of search results, there might be a few that look interesting. We'll click on one, have a quick look, and either stay for longer, or go back to the google page and click something else.

Some of our church websites could do with improvement in these areas. Firstly, to have a site that doesn't repel people in under 7 seconds. Secondly, to make it simple and intuitive with relevant information easy to find.

Thursday, 12 June 2014

Shared Books - Shared Blessings

Sharedbookshelves makes book sharing easy. It's a website, and phone app, that enables church members to list, share and borrow Christian books with one another.

bookshelves

How it works
As members add their individual books, a searchable online library is born. Church member Dan may be interested in reading a book by Shane Claibourne. Sharedbookshelves shows that Steve has a copy. Now Dan can borrow it from Steve next time they meet.
There are extra features to discover, but that's the basic concept.

There are so many good things about an idea like this.

It helps us grow in our Christian walk
Having accessible books means we are more likely to read them. We don't have to worry about the cost - or finding the time to get to a bookstore.

It shows great stewardship
Popular books can be bought by a few people and shared around church, rather than being bought by everyone and left on shelves to gather dust. Apart from financial savings (which could now be donated to mission) it also shows good environmental stewardship of resources, and helps us avoid too much consumerism.

It helps strengthen Christian community
Now there's something for Dan and Steve to talk about on Sunday after church. Typically it's "How's your week been?" "Fine, and you?" "Fine.". Now it can be a meaningful discussion of the chapter Dan's just finished reading.

Perhaps it's not surprising that the early believers shared their possessions. It was great then and it can be great now.

Sunday, 10 February 2013

Holy Tweets

Unless the Good News is made known also in the digital world, it may be absent in the experience of many people
-Pope Benedict

Pope using an ipad

The Pope practices what he preaches. He made this comment as he launched his own smartphone app. Describing online communication as "increasingly becoming part of the very fabric of society", he is also on twitter in several languanges - one account alone has 1.5 million followers.

Tuesday, 3 January 2012

Doing Something Great

This is a good positive video to start the new year.



I've written some about this before, but i just love how the internet connects enough Christians to enable us to do great works.

Saturday, 5 November 2011

Doing God's Work - Online

One of the amazing things about online communities is the ability to get great stuff done. One great example of this is Stuff Christians Like. Apart from providing great laughs, some deep moments, and a sense of community; it also does great work - including raising $30,000 (in less than a day) for kids in Vietnam ... and then did it again.

Jon Acuff (creator of SCL) tells the story better...

Saturday, 28 May 2011

Your Church's Facebook Score?

Apparently the vast majority of churches rate as poor or mediocre when it comes to facebook usage - according to the Our Church survey.


But there's good news too. For churches that are keen to make their ministry more effective, there are 5 main areas the study suggests would be most helpful.
1. Communicate More
2. Ministry Pages
3. Facilitate Connections
4. Evangelism Training
5. Facebook Ads
Oh, and there's sometimes a temptation to think "oh, that's young people's stuff". But the full survey results show that more than 60% of respondents were aged 45+. (But of course, even if it was "just young people's stuff" we should still do it - because Jesus' message is for young people too).

Tuesday, 12 April 2011

Here Comes Everybody

I've just been reading Here Comes Everybody - Clay Shirky's book on how the internet and technology is changing group dynamics. The church may not be a corporation (though Clay describes it as "just as hierarchial") but is based on people groups. As human interaction, communication and culture change, what will the church's response be?


The book's main premise (with plenty of examples) is that the convenience and reach of the internet fundamentally changes the way humans can interact in groups. At one end of the spectrum this increases the corporate efficiency, and at the other end this allows previously 'too hard' activities to become possible. As Clay puts it,
"we didn't realise how many things were [possible] because, prior to the current era, the alternative to institutional action was usually no action. Social tools provide a third alternative: action by loosely structured groups, operating without managerial direction and outside the profit motive."

Put more simply, "The internet means you don't have to convince anyone else that something is a good idea before trying it" and "since anyone can act, the ability of people in charge to kill initiatives through inaction is destroyed."

This obviously means that lots of things are tried and fail. But also, a lot of things that institutions could never do are now possible. Clay makes frequent reference to Wikipedia, the largest, most comprehensive and most up-to-date encyclopedia, constructed almost entirely from volunteer effort.

Of course, it does sometimes require new thinking. Clay tells his own story about a company's closed-minded attitude to a new idea: "They didn't care if it worked in fact, because they were already sure it wouldn't work in theory." Of course, it did work and that company went slowly out of business.

This brings me to the church example cited in the book. Sadly, it's a story of the church trying to prevent a cross-parish group from forming; resisting the changes of the current age, and trying to exert authority/dominance by controlling the communication between churchgoers. Suffice to say, it didn't go well (though the same strategy had worked 10 years earlier when technology was less prevalent).

And that's one of the lessons of the book. Time moves on. It's not like a car trip, where one can pull over and stop. It's more like a paddling a kayak in a fast-moving river where "our principal challenge is not to decide where we want to go, but rather to stay upright as we go there."

But probably the best summation comes right near the end of the book. Speaking about young people "they know fewer useless things than we do". Clay expands on what he means by this:
I know that newspapers are where you get your political news and how you look for a job. I know that music comes from stores. I know that if you want to have a conversation with someone, you call them on the phone. I know that complicated things like software and encyclopedias have to be created by professionals. In the last fifteen years I've had to unlearn every one of those things and a million others, because they have stopped being true.
My question is whether the church will cling fearfully to the past, or have the courage to unlearn things that are no longer true, and embrace a new reality.

[Justin from CMS also has a great review on this one]

Wednesday, 2 March 2011

Video Discussion on Video Preaching

Recently i wrote about video preaching and the possibility of using it to help struggling congregations, and to free up some time for pastors in all congregations to be more involved in community and mission.

Then i saw this video by Mark Dever, Mark Driscoll, and James MacDonald:

Apart from discussing how video preaching allows the congregation to be more active in mission, they also realise its value as a church-planting tool. It's a hard enough job to start a new church out of nothing, without having the extra load of preaching. Video preaching gives new churches the chance to get off the ground.

Thursday, 17 February 2011

Same Preacher, Different Place

I read another article about those multi-campus churches in the US. The ones where a pastor preaching at one location is also screened at a second (or even third) location. This particular church had grown from 115 people in '97 to over 6000 now - too much for just one building.


"We're one church with many locations", said one of the people in the article. Which got me to wondering about denominational churches. After all, don't we say that we are all part of the wider church?

It seems to me to be entirely possible to apply the same principle across a denomination. To have pastors with some technology record their message for struggling congregations (who may not have a preacher) to download. Or even for occasional use when the pastor is on leave.

[see also my thoughts on Are Sermons A Waste Of Time]

Saturday, 8 January 2011

Online Giving

Yesterday i wrote about the possibility of using technology for online giving. I assumed it must be a tricky thing to organise, but i see that within days of the deluge, the Uniting Church has managed to set up an online Flood Appeal.


If this can be done so easily, I can't see why a similar site can't be made for church donations. Add another box for people to select the congregation of their choice, and it's done.

Oh, and kudos to the uniting church for doing something online. Perhaps they heard the same stats that i did:
"The buzz surrounding electronic giving options continues to grow as online donation capabilities improve and text-messaging campaigns take hold. The American Red Cross says it raised $35 million within 48 hours of the January earthquake in Haiti, with half arriving via its website and $5 million through texts."
Half the money arrived via the website, so without it they would have raised 50% less. That's what i'm talking about.
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ps. remember Mars Hill - only 8% of their website visitors are from their city. If it wasn't for their online giving, they'd be refusing the contributions at least 92% of their people.

Friday, 7 January 2011

Successful Fundraising

You may have read the book Blue Like Jazz by Donald Miller. It was to be made into a movie, until a financial backer pulled out. Fortunately, 2 guys started Save Blue Like Jazz and raised $125,000 in 10 days and the project was back on.


CMS draws 5 lessons out of this fundraising success, including:

* they crowd-sourced
* they had a clear goal
* they used technology

By contrast we have the church. Instead of crowd-sourcing we ask more and more from fewer and fewer people. The clearest our goals get is 'to balance the budget' or 'to carry out restoration on the the church roof' (hardly awe-inspiring).

And technology we also struggle with. Often the only donating option is to bring physical cash, to the church building, on a Sunday. To people who are accustomed to doing financial transactions by phone, online or by card, it's another instance of the church painting itself as something that belongs in the 1950s.

I'm not sure whether it's the method or the inspiration that's holding us back, but it's worth comparing the effectiveness.

Saturday, 4 December 2010

Free Christmas Advertising

At Christmas and Easter churches advertise their events. The traditional way has been to pay the local rag to bury a 2-inch ad at the bottom of page 67 (if we're lucky). If we're unlucky, it doesn't even get published.


It's perplexed me for some time why this seems to be the preferred method of advertising. Especially now that facebook ads are so usable. Some advantages include:

Cost per click
This is exactly what it sounds like. If people aren't interested in your ad, you don't pay for it. You pay only for the number of times your ad is clicked on.

Knowing people see it
Do we even know if anyone reads page 67 of the local paper? Online, you know whether people are seeing it.

More information can be communicated
The ad can link to a page of your church's website, where you can place as much info as you like. (Not limited to the little space in the paper ad).

Reaching more people
Facebook makes up 21% of all page views on the whole internet. Daily users average 56 minutes per day on facebook. Defintely beats the local paper!

Reach your target audience
Ad can be specified to show to people in your local area, to save your budget for local people, who can actually attend your church.

Surely the only thing stopping us is a lack of experience and know-how. But even this is taken care of.

The good people at CMS have done a simple tutorial on this, which includes a coupon code for $50 of free advertising on facebook. The coupon expires Dec 31, 2010. Just in time for Christmas ;)
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ps. also see CJ's FB ad experiments ... Part 1 + Part 2

Friday, 17 September 2010

Gruen Part 2

Yesterday, i looked at the Gruen Transfer's analysis of religious advertising. Ironically, one of the most pertinent comments came in the (unrelated) next segment of the show. This segment focussed on a new online provider of electronic goods - who is taking market share away from the traditional stores like Harvey Norman.



The pertinent comment was this one from Russel Howcroft:
It's the clicks-versus-bricks thing. His entire empire is based on its real estate, its property, its warehouses. Then someone comes along who actually doesn't have any of the burden of all that cost. It's a young man with a 21st century business model - so he's like "Ooh, hang on a sec - what's going on here".

Sound familiar? An old-style empire based on owning lots of land and buildings, laden with a cumbersome cost-burden.

OK, in the church's case there may not be a major new competitor, but the lesson is still there to be learnt. Instead of waiting (like Harvey did) for someone else to outdo us in a manner that is more engaging, relevant and effective - why don't we do it first?

Tuesday, 6 July 2010

2 Billion Minutes On YouVersion

Ok, so there's a few online bibles around. My favourite one to read is YouVersion. It's available in many translations, and in many languages (the latest - Norwegian). It has community features so that people can communicate online and share their thoughts on bible passages. It also has reading plans that provide you with a regular dose of bible goodness - right there on your computer.

But today i'm talking mobiles. The people at YouVersion have recently calculated that their users have racked up 2 billion minutes of bible reading using the mobile devices.


That calculates out to 33 million hours, or 38 centuries - which is a fair amount of bibley goodness made available to people on trains, in cafes, in church - or practically anywhere. In fact in June alone, over 650,000 people installed the Bible app on their mobile device - that's one every 4 seconds.

So good on you, YouVersion - truly an achievement of Biblical proportions! ;)

Wednesday, 30 June 2010

Good God Updates

I figure that it's a good thing for Christians to reflect some of God as we go about our daily lives. I also reckon that this goes for online stuff as well.

Anyhoo, today i read two great examples of faith-related status updates. First one was a CS Lewis quote. Not too bible-bashy, not too controversial, just gives God a shout-out in a positive way.


Second one was a great reality check. There's a certain self-deprecating humility in confessing our mistakes. And the shortcomings of Christians is something we can all agree upon ;)


And who wouldn't want earth to be a more heavenly place?

Tuesday, 8 June 2010

God Be With You

When the church makes an effort to interact with people of the 21st century, it's good to acknowledge and celebrate the occassion.

Recently, Britain's Methodist Church launched an app for iPhones and iPods, which can be used to view bible studies and prayers.


It's something that can be used by "those who might be more cautious about attending church" and also makes religious content available anywhere and anytime (just like God is) rather than one hour per week at one location.

So good on you methodist church for thinking slightly outside your box. :)

Saturday, 22 May 2010

Messages From Mars

Ordinarily, a church updating it's website wouldn't be major news. But when Mars Hill does it - it's not to look cool, or get more clicks.
While a few thousand people walk through the doors of Mars Hill ... over 50,000 arrive at our homepage every week ... online ministry is a huge part of what we do.

As explained on their blog post, only 8% of website visitors are from the church's home town of Seattle, and only a quarter from the USA.

Their motivation is to help more people hear about Jesus - and they've been creative in "finding new ways to get the Gospel to you through the internet". It's encouraging to see a church that is fully embracing the 21st century - but also going to great lengths to share the gospel (sermon transcripts are even translated into Spanish).

It kind of shows up the churches who treat the gospel like a ransom hostage - that can only be obtained at the time and place specified by the kidnapper. Instead, Mars Hill wants us to obtain "content about Jesus as quickly and easily as possible". Which approach sounds more biblical?

Here's some help - Jesus's words about hiding a light, and the parable of the talents.

Wednesday, 24 February 2010

Are Sermons A Waste Of Time?

Was reading an article recently which talked about how much the church spends on sermons each week. So i did the maths myself. They say there's 300,000 congregations in the USA (american article) and that the average pastor (on $40,000) spends at least 20 hours a week on the sermon.

So, for the USA alone...
Weekly total: $115 million
Annual expenditure: $6 billion

Why do we do this? Particularly with many churches following a lectionary. Why do we have hundreds of thousands of pastors spending half a week coming up with a sermon practically identical to that of the pastor in the next suburb?

I'm sure it was important in the 1800s and early 1900s to have a local theologian in every village - when the only forms of communication were talking and letter writing. But in this day and age, it's surely a luxury that is looking more and more self-indulgent.

I've been fortunate enough to be in worship times that use various material from DVDs, youtube and Christian media websites (eg WHM). Some of these people spend maybe a week putting together something that goes for 5-10 minutes.

At first glance it seems time-consuming, but if one 10 minute clip gets played in just 1% of those 300,000 congregations, that's the equivalent of 500 hours of sermons (ie. 25 years of one pastor preaching). There's other advantages too - including production quality and capacity for repeat viewing.

So why don't we do it? Why don't we take greater advantage of technology? Why do we lock our pastors in their study for days? Why do we prevent them from being able to spend more time leading Jesus' mission in their local communities?

Thursday, 4 February 2010

Tips for Tweeting

There's a human temptation to stick to "learned knowledge" rather than to encounter new ideas and concepts. The church is a great example of this.

However, the other day, i had the good fortune of talking to a pastor who is keen to have a go at these new things - even if they are a little 'frightening' at first.

To help him out, i passed on some ideas on using twitter for ministry. In case you are in the same frame of mind, these are the links:

Twitter for post-sunday communication (including actual tweets of a Sydney church)

15 ways for churches to use twitter

The Natwivity (not a spelling error - it's nativity themed tweets prior to Christmas 09)