CMS has a great article on Bench Believers. The term is a reference to the Soccer World Cup, and Nike's Write the Future campaign.
By contrast the church's message seems to be less about passionate pursuit of ambitious actions to create a glorious future (which you might expect it to be) and more about seeking refuge in the safety of a holy huddle.
The vibe of church is "Come, sit and stay", as opposed to Jesus's "Go, tell and do".
On a side note, it also makes me wonder if this is another reason that the church's message struggles to inspire men, while the message of Jesus excelled at it.
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