How to turn away 8 in 10 visitors

We know a church's website is important - if the church is looking to connect with the community. Now we know exactly how important it is.

8 out of 10 people visit your website before attending
Some churches work on 'greeting' newcomers that arrive on a Sunday - and that's fine. But if a church really wants to create a good first impression, the website is even more crucial. For 80% of people, the first greeter is not the person at the door - it's that page on your website.

In 7 seconds they decide to stay or go
At first this stat surprised me. 7 seconds seems so short. But then I thought of my own browsing experience. Particularly when googling something. From a list of search results, there might be a few that look interesting. We'll click on one, have a quick look, and either stay for longer, or go back to the google page and click something else.

Some of our church websites could do with improvement in these areas. Firstly, to have a site that doesn't repel people in under 7 seconds. Secondly, to make it simple and intuitive with relevant information easy to find.